Friday, October 12, 2018

Guardian Malaysia and Limkokwing University of Creative Technology Collaborate On Fresh Breath For Malaysia Campaign

Cup your hand over your nose and mouth and gently breath out, then sniff. Do you catch a whiff of bad breath?


You are not alone as a recent study of Malaysian dental students found that one in every two suffer from clinical oral malodour or bad breath1. Worldwide figures indicate that from 22 percent to 50 percent of the global population suffer from moderate bad breath2. Bad breath can have social and psychological effects on suffers including low self-confidence and low self-esteem, and it should be taken seriously3.
Limkokwing University of Creative Technology and Guardian Malaysia teams before the event.


However most of us do not talk about bad breath choosing to isolate ourselves from others, or keep away from those with bad breath instead.


This is why Guardian Malaysia, the largest health, beauty and personal care chain in Malaysia, with more than 400 stores nationwide is working with Limkokwing University of Creative Technology on a creative youth empowerment campaign, Fresh Breath for Malaysia, in conjunction with the introduction of Guardian’s new mouthwash range.

(From Right) Ms Michelle Yeap, Guardian Malaysia Group Health & Beauty Product Manager at the Fresh Breath for Malaysia campaign leading the Guardian Malaysia team.

The campaign’s goal is to empower Limkokwing students to creatively interpret the theme of Fresh Breath for Malaysia as a showcase of positive energy towards the nation while encouraging better oral hygiene through visual expression and multimedia. A total of RM14,000 in cash prizes will be awarded to the top ten students across two categories.
To kick-off the campaign more than 200 students from Limkokwing University took a brief on Guardian Malaysia, the Fresh Mouth 6 Action mouth wash range and oral care challenges in Malaysia from representatives from Guardian Malaysia, helping them gain useful industry experience.


They will submit their entries by September 13, 2018. Shortlisted finalists will share the rationale for their work before more than 500 of their peers before online voting begins, and the winners are determined.

Guardian Fresh Mouth 6 Action Mouthwash – Cool Mint, Tea Leaf and Peppermint.

The Guardian Fresh Mouth 6 Actions Mouth Wash reduces dental plaque, prevents cavities, strengthens teeth, freshens breath, promotes healthier gums and restores mineral to enamel while killing 99.9% of germs. There are three variants of Cool Mint, Peppermint and Tea Leaf.

When used as part of a complete oral care routine of twice daily brushing, flossing and with a good diet, mouthwashes may offer additional benefit in terms of reducing bad breath and cavities4.

Guardian Malaysia, Group Health & Beauty Product Manager, Ms Michelle Yeap briefed the students on the company, products and the theme of Fresh Breath for Malaysia.


“We created this campaign in collaboration with Limkokwing to empower youth to give their own perspective on real world issues. We hope that the students will use this platform to start a conversation on oral care, specifically the problem associated with bad breath, and offer creative and positive insights on how to overcome a condition that affects up to 50% of the population. We’re confident that they have what it takes to create a Fresh Breath for Malaysia and to showcase the Guardian Fresh Mouth 6 Actions mouthwash range,” said Ms Yeap, a Limkokwing alumna.

Limkokwing University’s Industry Empowerment Senior Vice President, Datuk Raja Aznil Raja Hisham explained that the university and its students are uniquely suited to give a different perspective to the Fresh Breath for Malaysia campaign.


“Our Cyberjaya campus hosts students from 160 countries. The multicultural milieu on campus gives rise to work that has a depth and breadth of creative global thinking and implementation. Our students can approach this interesting campaign as Malaysians with deep insight into their own nation and the quirks of its people, or they can view it from the perspective of different cultures and practices. What our students gain from this collaborative campaign with Guardian Malaysia is industry exposure that prepares them for their future careers,” Datuk Raja Azil explained.

Limkokwing University is a multicultural learning institution that provides students with industry exposure. Students gain industry insights and professional networking opportunities giving them the extra edge needed to succeed in a globalised environment.


Shortlisted entries will be uploaded to the Guardian Malaysia and Limkokwing Facebook fanpages for online voting in late September 2018.



Pricing and Availability
The Guardian Fresh Mouth 6 Actions Mouth Wash range is available at all Guardian outlets nationwide, and through the Guardian e-store at www.guardian.com.my in three variants of Cool Mint, Peppermint and Tea Leaf in 250ml at RM9.33, 750ml at RM16.88, or pack of 2 of 750ml at RM24.43.



About Guardian Malaysia
From a 200-sqft pharmaceutical retail outlet catering to the expatriate community to emerging as the leading Pharmacy, Health and Beauty retail chain in Malaysia, Guardian now operates a chain of over 400 stores, providing unrivalled variety of Pharmaceutical, Health and Beauty products to more than 2.5 million Malaysian customers a month, across the country.


Guardian’s commitment to its customers’ needs is also reflected in a dedicated team of pharmacists, who impart professional advice and consultation to customers. Committed to strong corporate governance, which upholds responsible and ethical dispensing at all times.


Guardian is also an advocate of corporate philanthropy and believes in giving back to the community. Guardian celebrates four decades of success by making a pledge to contribute

to worthy causes by getting involved in the efforts that help to provide and promote the care, development and well-being of the local communities and supporting programs that are dedicated towards those in need namely, women and children.


About Dairy Farm
Dairy Farm is a leading pan-Asian retailer. At 30th June 2014, the Group and its associates and joint ventures operated over 5,800 outlets and employed over 100,000 people. It had total annual sales in 2013 exceeding US$12 billion.


The Group operates under a number of well-known brands across four divisions. The principal brands are:
Food
* Supermarkets – Wellcome in Hong Kong, Taiwan and the Philippines, Cold Storage in Singapore and Malaysia, Giant in Malaysia, Indonesia, Singapore and Brunei, Hero in Indonesia;
* Hypermarkets – Giant in Malaysia, Indonesia, Singapore, Brunei and Vietnam;
* Convenience stores – 7-Eleven in Hong Kong, Singapore, Southern China and Macau;
Health and Beauty
* Mannings in Greater China and Guardian in the rest of Asia;
Home Furnishings
* IKEA in Hong Kong, Taiwan and Indonesia; and
Restaurants
* Maxim’s in Hong Kong, mainland China and Vietnam.


Dairy Farm International Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange as its primary listing, with secondary listings in Bermuda and Singapore. The Group’s businesses are managed from Hong Kong by Dairy Farm Management Services Limited through its regional offices. Dairy Farm is a member of the Jardine Matheson Group.


About Limkokwing University of Creative Technology
Limkokwing University of Creative Technology is a private international university with a presence across Africa, Europe and Asia. With its main campus in Malaysia, the university has 14 other campuses in Botswana, Cambodia, China, Indonesia, Lesotho, Maldives, Sierra Leone, Sri Lanka, Swaziland and the United Kingdom. Founded in 1991 by Tan Sri Dato' Sri Paduka Dr Lim Kok Wing, the Limkokwing network of campuses now support a total enrolment of more than 30,000 students from more than 165 countries, making it the world's most globalized university.

Thursday, October 11, 2018

Ruang Shah Alam, warm and hot

Kids having last day of exam today so I decided to attend a party today at Ruang Shah Alam. This venue is warm and hot, though we can see many air con mounted to wall but we didn't feel cold at all. Compare to Ruang Subang Jaya, I would prefer to go Subang Jaya, the place is near LRT station and most important I didn't feel warm and hot.

I got to use the card almost throughout the party to fan myself. It's my first time to Ruang Shah Alam, it's located at industrial area.

The venue at Ruang Shah Alam could fit up to 100 chairs. Have you been to Ruang Shah Alam?

Tuesday, October 9, 2018

Scam called 0327275987

I didn't like to answer any called while I am driving, today I decided to have a quick one. Then I realize its a scam called, the number is 0327275987.

It's started with voice machine saying "Salam Sejahtera, Saya Ibrahim ... " well before the machine can complete talking I hang up!

It's very usual people calling one another saying Salam Sejahtera. Usually we greet each other first not like this way above lines of talking!

Besides this number I also received several that is also in machine voice talking in Mandarin. I get irritated if it's machine that is talking instead of human, how about you?

Edited 2.55pm, my sis-in-law too just get the called from this same number from her mobile phone. 

Monday, September 24, 2018

What to bring for 2 days 1 night?

Just some suggestion if you are going for travel for short period of time.
- Comfortable shoes for walking and working out
- Shawl / light jumper [might be cool whilst in theatre]
- Slippers or comfortable sandals – for within resort
- Comfortable / casual clothes
- Extra change of clothes
- One set of “exercise gear” – for morning workout session
- Swimwear
- Personal toiletries [ shampoo / conditioner / body lotion is provided]
- Personal medication [if required]
- Hat / cap
- Powerbank [if phone battery doesn’t last long]
- Money [for self-order of items not included]
- Alarm Clock
- Stationery
- *Not Encouraged* : valuables / jewellery
 

Tuesday, September 18, 2018

Ayam Brand Celebrates 126 Years of Heritage in Malaysia

The vintage 1930s Ayam Brand Green Peas can label.

Ayam Brand is rooted in Malaysia from colonial times, with products that have been a well-loved household staple for five generations or more. Most Malaysians have fond memories of the brand, summing it up as “I grew up with it”.
Chronological timeline of Ayam Brand in Malaysia for 126 years.


Ayam Brand was founded in Malaya in 1892 as a trading business for luxury products imported from France. The now iconic logo featured a rooster and the name of the founder, Alfred Clouet. Locals simply called it ‘Ayam Brand’ or ‘Cap Ayam’ from the image of the rooster. The local nickname stuck and a few decades later the Alfred Clouet brand was officially renamed Ayam Brand, that has grown into a global brand with a pronounced Malaysian character.

At the time of Malaysian independence, the name of the company, “Clouet Malaya” ceased to exist. A new company called A.Clouet and Co.(KL) Sdn Bhd was established in 1957 in Jalan Ipoh in Kuala Lumpur. A member of the Negeri Sembilan royal family, the late Tunku Tan Sri Mohamed Tunku Besar Burhanuddin was originally one of the main shareholders. Today, his son Dato Mu'tamir Bin Tunku Tan Sri Mohamed is still one of the the main shareholders of the company, very much in keeping with Ayam Brand’s values of heritage and continuity.
Children enjoying their can of Ayam Brand Mackerel and Sardines in tomato sauce - photographer Stefen Chow


While the Ayam rooster has barely changed over the years, the story behind the iconic red and yellow colours of Ayam Brand sardines and mackerel in tomato sauce are known to very few. These colours were introduced in 1960 to highlight the products’ superior quality, as Ayam Brand began to source premium sardines from Japan. The packaging became a symbol of the region with consumers identifying Ayam Brand Sardines by the brand’s colours of red and yellow.

Beginning in 1975, Ayam Brand began implementing more stringent controls on the product quality of its sardines, investing in a factory in Taiping, Perak. Today, with 1,200 Malaysian employees it is the biggest sardine cannery in South East Asia. All Ayam Brand sardines that are available in more than 30 countries internationally are proudly canned in Taiping.

Quality as the main concern
Ayam Brand factories hold the highest certification with respect to quality, cleanliness and hygiene. The brand is among a select few to be authorized to export to the United States of America and Europe. One of the most important in Malaysia is JAKIM certification, which covers not only religious requirements but also certifies the quality and hygiene of production. Ayam Brand features on JAKIM’s ‘white list’ of the most reliable food companies.

Ayam Brand is renowned for its quality. The production processes are still very manual as special care is required. Besides stringent fish selection, more than 1,000 qualified Malaysian workers cut, gut and wash the sardines by hand. The sardines are also gently placed in cans by hand so that the fish remains in perfect condition. Quality is the basis for all Ayam Brand products, with 120 staff employed in the quality department to ensure that the highest standards are not only maintained but constantly improved.
simple meal we can cooked with Ayam Brand sardines, with onion and red chili.

Ayam Brand sardines originate from cold seas. They differ from local sardines in that they are fattier, juicer and therefore tastier.

Despite being a staple, Ayam Brand sardines are perceived to be higher priced compared to fresh fish. The truth is that after fresh fish is prepared (gut head and tail removed), it loses close to half its weight, which will then be further reduced by an additional 10 to 20% while cooking. Compare this to quality canned sardines where the full weight of the fish can be consumed, quickly and conveniently with no mess in the kitchen, and no clean up after. This explains why canned sardines remain an affordable source of fish meat. For more information on Ayam Brand™, please visit www.ayambrand.com.my or https://www.facebook.com/AyamBrand.Recipes.
 Talking of Ayam Brand, sharing with you my simple healthy lunch for today. It's Salad with Cili Tuna Light 2. Yeah yummy as I also add on salad sauce in it. Just quick lunch for me before I go out again to fetch my eldest son from school and send him to another tuition centre.