Leading hygiene soap brand kicks off nationwide hygiene drive,
‘Sucikan Diri dan Hati, Ramadan Ini’ in partnership with Media Prima
Television Networks
Lifebuoy’s range of products contains
germ protection formula that removes 99.9% germs. The rich, creamy
lather of Lifebuoy’s products leave skin feeling clean and refreshed
with a pleasant scent. Available in liquid form body wash, hand wash,
sanitiser and soap bar, Lifebuoy is a daily essential for every
household to help Malaysians keep their hygiene in check during Ramadan.
 |
| ‘Sucikan Diri dan Hati, Ramadan Ini’: Vincent
Chong, Marketing Director of Unilever Malaysia explaining to media the
idea behind Lifebuoy’s Ramadan campaign ‘Sucikan Diri dan Hati, Ramadan
Ini’ and the partnership with Media Prima Television Networks. |
Gearing up for this year’s Ramadan,
Unilever Malaysia’s leading hygiene liquid body wash and soap brand,
Lifebuoy has embarked on a nationwide drive to amplify the importance of
hygiene among Malaysians during the holy month.
Dubbed
‘Sucikan Diri dan Hati, Ramadan Ini’, the initiative comprises a series
of meaningful activities to promote hygiene awareness and action. The
month-long campaign also involves a strategic partnership with
Malaysia’s largest integrated media network, Media Prima Television
Networks to maximise the brand’s efforts.
Together with
Media Prima Television Networks, Lifebuoy presents a cross-platform
branded capsule featuring popular actor Farid Kamil, best known for his
roles in ‘Mistik’ and the recent ‘J Revolusi’. The special commercial
aimed at deepening the proposition of ‘Sucikan Diri dan Hati, Ramadan
Ini’ also brings on screen the seasoned actor’s son, Muhammad.
Vincent
Chong, Marketing Director of Unilever Malaysia said, “As Malaysia’s
No.1 germ protection liquid body wash brand, we at Lifebuoy want to make
a difference by continuing our commitment to improve the hygiene habits
of Malaysians. More than just providing access to effective products,
‘Sucikan Diri dan Hati, Ramadan Ini’ takes our mission a step further as
we bring across to the nation the hygiene message in an interesting
format, while getting on ground to convert it into real action.”
In
extension to the TV commercial, Lifebuoy is set to travel across
selected cities in Malaysia to deepen its education efforts.
Capitalising on the on-ground events organised by Media Prima Television
Networks in association with its annual Ramadan and Raya campaign,
Lifebuoy is incorporating the initiative into ‘Skuad Terima Kasih’,
‘Bazar Terima Kasih’ and ‘Jom Masjid’ events to be held in Johor,
Terengganu, Pahang and Kedah. Various activities will be conducted,
including hand wash demonstration and distribution of over 3,000
Lifebuoy care packs.
 |
| Malaysia’s No.1 Germ Protection Liquid Body Wash Brand: Lifebuoy is a daily essential for every household to help Malaysians keep their hygiene in check during Ramadan. |
Commenting on the partnership, Puan Nini Yusof, Director of Sales and
Strategy for Client Service Group of Media Prima Television Networks
said, “The collaboration with Lifebuoy stems from the ongoing
relationships we have with Unilever Malaysia and some of the most
powerful brands it houses. Being a big part of this meaningful
initiative also serves as a validation of the network’s capability to
support Lifebuoy by delivering quality content and ready platforms with
the potential to reach millions of Malaysians.”
Hygiene, key to protect against germs
Good
hygiene practice is crucial in order to keep germs at bay, especially
with the heightened exposure at crowded places. Staying on top of
hygiene during Ramadan helps the Muslim community to fulfil their
religious duties in good health and sustain it all through as they
welcome the Hari Raya celebration.
“Personal
cleanliness is the foundation in maintaining a good health and
preventing germ-related diseases. A proper shower is an important
hygiene routine that would also keep the body feeling comfortable,”
explained Chong.
Going the extra mile, Lifebuoy is also in an exclusive
partnership with
Watsons, encouraging Malaysians to take action while
having a chance to perform good deeds during this holy month.
For every
RM15 purchase at any Watsons outlet, RM1 will be donated to ‘Tabung TV3
Bersamamu’, an ongoing charitable fund initiated by TV3. Customers also
will be rewarded for positive hygiene habit as they stand a chance to
win prizes from Habib Jewels via Lifebuoy’s nationwide contest.
 |
| (From
L to R) Actor Farid Kamil and son Muhammad (Che Mad); Vincent Chong,
Marketing Director of Unilever Malaysia; Nini Yusof, Director of Sales
& Strategy for Client Service Group, Media Prima Television
Networks, discuss the partnership in an interactive chat. |
 |
| Meaningful Activities to Improve Hygiene Habits:
Lifebuoy’s ‘Sucikan Diri dan Hari, Ramadan Ini’ involves a series of
meaningful activities – all-in-all to encourage more people to improve
their hygiene habits. Pictured here are Calvin Ho, a representative from
Watsons Malaysia; Nini Yusof, Director of Sales & Strategy for
Client Service Group, Media Prima Television Networks; actor Farid Kamil
and son Muhammad (Che Mad); Vincent Chong, Marketing Director of
Unilever Malaysia. |
About Lifebuoy
Lifebuoy, the world’s leading health soap was
first launched in 1894 to support people in their quest for better
personal hygiene. Lifebuoy has been consistently championing health
through hygiene throughout its 110 year history. Lifebuoy's pure
anti-bacterial soap with excellent skin cleaning and cleansing
properties is suitable and recommended for the whole family protection.
With Lifebuoy's anti-bacterial soap your family is given the extra
protection, feel the security and face day to day life confident that
germs are kept at bay for a healthier outlook. Today, 1.6 billion people
trust Lifebuoy to provide that extra protection against germs for them
and their family. Put your trust in Lifebuoy today - guard your family
against germs. Lifebuoy, the guarantee of protection when you are
threatened.
About Media Prima
Media Prima Berhad (“Media Prima” or “The Group”) is the leading fully-integrated media company in Malaysia.
With
a complete repertoire of media-related businesses including in
Television, Print, Radio, Out-of-Home, as well as Content and Digital
Media, Media Prima, which is listed on the Main Board of Bursa Malaysia,
is also one of Malaysia’s Top 100 largest listed companies by revenue.
In
addition to having equity interests in Malaysia’s leading free-to-air
television stations namely TV3, 8TV, ntv7 and TV9, the Group also owns
more than 98 percent of The New Straits Times Press (Malaysia) Berhad
(NSTP), Malaysia’s largest publisher with three national newspapers; New
Straits Times, BH and Harian Metro.
Through its digital
media subsidiary, Media Prima Digital embraces technical innovation,
digital solutions and creative strategies. It offers a holistic digital
consultancy which encompasses creative solutions, diversified platform
services and e-commerce expertise. Media Prima Labs meanwhile, is a unit
under Media Prima Digital to further extend the Group’s unique
intellectual properties into the expanse of tech innovation and games.
tonton
is Malaysia’s #1 video streaming portal offering FREE, advertising
supported content (AVOD) with over 5.6 million registered users and a
growth of 22,000 registrants on a weekly basis. Its vision is to be the
#1 SVOD and home of best content for Malaysians whereas its mission is
to be the no. 1 online video site, a must have service for every
Malaysian and Malaysian home, to be available everywhere and to prevent
piracy.
Meanwhile, Media Prima CJ O Shopping Sdn. Bhd. is
a media commerce company, which operates home shopping business in
Malaysia called CJ WOW SHOP through various platforms such as
television, electronics commerce and mobile commerce.
In
Radio, the Group is represented by four very popular radio stations
namely Fly FM, Hot FM, one FM and Kool FM. Media Prima is also a market
leader in Out-of-Home Advertising, represented by Big Tree Outdoor Sdn.
Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd., Gotcha and
UPD Sdn. Bhd.
The Group also owns a content creation
subsidiary, Primeworks Studios Sdn Bhd. It is today Malaysia's largest
production company, producing TV content and feature films since 1984
and 1994 respectively.
