ENERGIZER SHOP IN THE DARK 2017 GOES VIRTUAL IN ITS SECOND YEAR!
Energizer
‘Shop In The Dark’ invites shoppers to challenge the dark in a virtual
reality hypermarket and be in the running to win a shopping spree worth
RM3,500!
This is fun, get your shopping carts and
Energizer headlamps ready because the Energizer ‘Shop In The Dark’
campaign in partnership with MYDIN, is back for its second consecutive
year!
Following the overwhelming response from last
year’s Energizer ‘Shop In The Dark’ campaign, Energizer in partnership
with MYDIN is once again organizing the Energizer ‘Shop In The Dark’ for
its loyal fans and MYDIN shoppers who will be in the running to win a
shopping spree worth RM3,500!
Last year’s campaign
comprised of a series of Dark Room challenges at selected MYDIN stores
located in five states across Peninsular Malaysia – Selangor, Penang,
Negeri Sembilan and Johor. In these challenges, shoppers were required
to shop in the dark for a list of items within a stipulated time limit,
showcasing the power of the Energizer Max batteries which is now 8x
longer lasting. The participants with the highest scores at each
roadshow were then invited to participate in the grand finale of the
Energizer ‘Shop In The Dark’ campaign at MYDIN USJ, Subang Jaya.
This
year, to reach out to a wider audience of shoppers and Energizer users
across the nation, Energizer is offering three different methods of
entry submissions which include:
1) Onground roadshows (starts on 5 May)
2) Mail-in entries (starts on 1 April) and,
3) Facebook contest (starts on 1 April).
The
Dark Room roadshows introduce a new virtual reality (VR) twist to the
challenge this year as shoppers will be shopping in the dark through a
VR machine. Shoppers who are interested to participate through the
roadshows or mail in entry are required to provide a proof of purchase
with a minimum of RM10 worth of Energizer or Eveready products.
“So
many shoppers enjoyed last year’s event which was why we are bringing
it back this year with three different methods of participation. The new
virtual reality ‘Shop In The Dark’ challenge at selected MYDIN outlets
offers an entirely different experience of shopping in the dark.
Shoppers will enter our virtual store with a list of items to look for within
a fixed time. This will be a whole new experience of shopping in the
dark for the eyes and ears. With our Energizer Max batteries which is
now 8x longer lasting, we are certain you can find your way,” shared Mr.
Lee Kim Chye, Energizer’s Business Director (Malaysia and Singapore).
“MYDIN
is thrilled to be collaborating with Energizer once more for this fun
and interactive campaign for our shoppers and Energizer’s users. MYDIN
and Energizer have been working very closely for more than 30 years and
the ‘Shop In The Dark’ campaign continues our long-standing business
partnership in a way that everyone can enjoy.” says Datuk Wira (Dr.)
Haji Ameer Ali Mydin, Managing Director of MYDIN, the largest and one of
the most established Malaysian-owned retailers involved in wholesale
and retail business.
Entry submission for Energizer ‘Shop In
The Dark’ kicks off on 1 April for mail-in entries and Facebook contest.
Throughout the month of May, the virtual reality challenge roadshows
will take place at four selected MYDIN stores located in four states
across Peninsular Malaysia – Selangor, Penang, Negeri Sembilan and
Johor.
The Energizer ‘Shop In The Dark’ Roadshow dates and locations are as below venue & date:
MYDIN USJ, Subang Jaya, Selangor 5 - 7 May 2017
MYDIN Pelangi Indah, Johor 12 - 14 May 2017
MYDIN Senawang, Negeri Sembilan 19 – 21 May 2017
MYDIN Bukit Mertajam, Penang 26 – 28 May 2017
Four
winners from the roadshow challenges, five winners from the mail-in
entries and one winner from the Facebook contest will win an
eight-minute shopping spree bonus worth up to RM3,500 each during the
contest finale which will take place at MYDIN USJ, Subang Jaya at the
date that is to be confirmed.
For more information on
entry mechanics and contest rules for the Energizer ‘Shop In The Dark’
campaign, members of the public are encouraged to visit
https://www.facebook.com/EnergizerMY/.