Thursday, December 6, 2018

Festive Cheer A-Plenty for Underprivileged Kids at the Curve & eCurve!

With the festive season just around the corner, the Curve and eCurve spread Christmas cheer to a group of more than 25 underprivileged children, treating them to an unforgettable day out at both malls, in conjunction with the Curve’s The Sweetest Christmas Ever! and eCurve’s Spectacular Christmas Circus: French Edition campaigns.


The children from Rainbow Home jumped with joy as they arrived at the Curve’s Centre Court, which was transformed into a candy wonderland! Filled with lollipop and candy cane decorations, in keeping with the mall’s sweet theme for the year, it was truly every kid’s dream come true! They were also greeted by Santa Claus and treated to candy canes while waiting for the main event to begin.


The wait was worth it as the day kicked off to an exciting start with a candy-inspired performance. Against the backdrop of a colourful candy house, eye-catching dancers decked out in bright, candy-adorned costumes lit up the stage as they performed to fun Christmas tunes. The energetic show kept the little ones on the edge of their seats and tapping their feet to the popular Christmas jingles.

Jazmi Kamarudin, Senior General Manager of the Curve, said, “Christmas is a time for joy and merriment, but most importantly it is a time of giving and sharing. Following through with our age-old tradition, we are delighted to play host to the kids from Rainbow Home and give them a unique candy-coated Christmas this year. Sweets have always been associated with happiness and good feelings and we hope that the event today has given our guests exactly that!”


The second part of the celebration was just a stone throw’s away, taking place at eCurve. Kids from Siddharthan Care Centre arrived to a circus set in the streets of France! With iconic buildings such as the Eiffel Tower and Arc de Triomphe, and Christmas trees nestled in between. At the centre of it all, was a classic circus stage, hinting at the thrilling acts in store for the evening.


The kids’ excitement reached a peak as the ringmaster made his appearance on stage, signalling the start of the evening’s main event. The Centre Atrium was filled with suspense as the performers put on a memorable show for the little ones. From the talented magician to the amazing feats of the snake lady, there was not a boring second in sight.


Gina Long Ahmad, Assistant General Manager Leasing and A&P said, “We find that there is no greater fulfilment than bringing joy and laughter to those in need. By bringing in the kids from Siddharthan Care Centre to celebrate a unique, French-themed Christmas with us this year, we hope that the kids experienced a wonderful Christmas like no other and enjoyed their outing here with us today.”


The candied celebration at the Curve’s Centre Court came to an end with a scrumptious tea-party, complete with a variety of desserts at Paddington House of Pancakes, while the young ones at eCurve were treated to a delicious seafood dinner at The Manhattan Fish Market. The kids went home smiling as they also received various goodies, courtesy of the Curve and eCurve.



To join in the Christmas festivities, be sure to visit the Curve and eCurve’s Christmas campaign which runs from November 30, 2018 till January 1, 2019. Patrons will not want to miss out on the special performances which takes place twice a day on weekends and public holidays.


As the cherry on top, both malls are rewarding patrons with special festive gifts this Christmas! Shoppers who spend minimum of RM500 in a maximum of two receipts at the Curve will be able to redeem an exclusive The Sweetest Jar Ever, a glass bottle filled with a variety of confectionary. Visitors who spend a minimum of RM150 in a maximum of two receipts at eCurve will be eligible to take home a special Frosted Christmas Bottle. All redemptions are subject to terms and conditions and while stocks last.


Need to know more about the Curve and eCurve’s Christmas campaign? Contact the Curve Customer Care officers at 03-7710 6868 or visit www.thecurve.com.my or the Curve’s Facebook page at www.facebook.com/theCurveShoppingMall. For eCurve Customer Care, contact 03-7725 0277 or visit www.ecurve.my or eCurve’s Facebook page at www.facebook.com/eCurveMall.

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