Leading hygiene soap brand kicks off nationwide hygiene drive,
‘Sucikan Diri dan Hati, Ramadan Ini’ in partnership with Media Prima
Television Networks
Lifebuoy’s range of products contains germ protection formula that removes 99.9% germs. The rich, creamy lather of Lifebuoy’s products leave skin feeling clean and refreshed with a pleasant scent. Available in liquid form body wash, hand wash, sanitiser and soap bar, Lifebuoy is a daily essential for every household to help Malaysians keep their hygiene in check during Ramadan.
 |
| ‘Sucikan Diri dan Hati, Ramadan Ini’: Vincent Chong, Marketing Director of Unilever Malaysia explaining to media the idea behind Lifebuoy’s Ramadan campaign ‘Sucikan Diri dan Hati, Ramadan Ini’ and the partnership with Media Prima Television Networks. |
Gearing up for this year’s Ramadan, Unilever Malaysia’s leading hygiene liquid body wash and soap brand, Lifebuoy has embarked on a nationwide drive to amplify the importance of hygiene among Malaysians during the holy month.
Dubbed ‘Sucikan Diri dan Hati, Ramadan Ini’, the initiative comprises a series of meaningful activities to promote hygiene awareness and action. The month-long campaign also involves a strategic partnership with Malaysia’s largest integrated media network, Media Prima Television Networks to maximise the brand’s efforts.
Together with Media Prima Television Networks, Lifebuoy presents a cross-platform branded capsule featuring popular actor Farid Kamil, best known for his roles in ‘Mistik’ and the recent ‘J Revolusi’. The special commercial aimed at deepening the proposition of ‘Sucikan Diri dan Hati, Ramadan Ini’ also brings on screen the seasoned actor’s son, Muhammad.
Vincent Chong, Marketing Director of Unilever Malaysia said, “As Malaysia’s No.1 germ protection liquid body wash brand, we at Lifebuoy want to make a difference by continuing our commitment to improve the hygiene habits of Malaysians. More than just providing access to effective products, ‘Sucikan Diri dan Hati, Ramadan Ini’ takes our mission a step further as we bring across to the nation the hygiene message in an interesting format, while getting on ground to convert it into real action.”
In extension to the TV commercial, Lifebuoy is set to travel across selected cities in Malaysia to deepen its education efforts. Capitalising on the on-ground events organised by Media Prima Television Networks in association with its annual Ramadan and Raya campaign, Lifebuoy is incorporating the initiative into ‘Skuad Terima Kasih’, ‘Bazar Terima Kasih’ and ‘Jom Masjid’ events to be held in Johor, Terengganu, Pahang and Kedah. Various activities will be conducted, including hand wash demonstration and distribution of over 3,000 Lifebuoy care packs.
 |
| Malaysia’s No.1 Germ Protection Liquid Body Wash Brand: Lifebuoy is a daily essential for every household to help Malaysians keep their hygiene in check during Ramadan. |
Commenting on the partnership, Puan Nini Yusof, Director of Sales and Strategy for Client Service Group of Media Prima Television Networks said, “The collaboration with Lifebuoy stems from the ongoing relationships we have with Unilever Malaysia and some of the most powerful brands it houses. Being a big part of this meaningful initiative also serves as a validation of the network’s capability to support Lifebuoy by delivering quality content and ready platforms with the potential to reach millions of Malaysians.”
Hygiene, key to protect against germs
Good hygiene practice is crucial in order to keep germs at bay, especially with the heightened exposure at crowded places. Staying on top of hygiene during Ramadan helps the Muslim community to fulfil their religious duties in good health and sustain it all through as they welcome the Hari Raya celebration.
“Personal cleanliness is the foundation in maintaining a good health and preventing germ-related diseases. A proper shower is an important hygiene routine that would also keep the body feeling comfortable,” explained Chong.
Going the extra mile, Lifebuoy is also in an exclusive partnership with Watsons, encouraging Malaysians to take action while having a chance to perform good deeds during this holy month. For every RM15 purchase at any Watsons outlet, RM1 will be donated to ‘Tabung TV3 Bersamamu’, an ongoing charitable fund initiated by TV3. Customers also will be rewarded for positive hygiene habit as they stand a chance to win prizes from Habib Jewels via Lifebuoy’s nationwide contest.
 |
| (From L to R) Actor Farid Kamil and son Muhammad (Che Mad); Vincent Chong, Marketing Director of Unilever Malaysia; Nini Yusof, Director of Sales & Strategy for Client Service Group, Media Prima Television Networks, discuss the partnership in an interactive chat. |
 |
| Meaningful Activities to Improve Hygiene Habits: Lifebuoy’s ‘Sucikan Diri dan Hari, Ramadan Ini’ involves a series of meaningful activities – all-in-all to encourage more people to improve their hygiene habits. Pictured here are Calvin Ho, a representative from Watsons Malaysia; Nini Yusof, Director of Sales & Strategy for Client Service Group, Media Prima Television Networks; actor Farid Kamil and son Muhammad (Che Mad); Vincent Chong, Marketing Director of Unilever Malaysia. |
Lifebuoy, the world’s leading health soap was first launched in 1894 to support people in their quest for better personal hygiene. Lifebuoy has been consistently championing health through hygiene throughout its 110 year history. Lifebuoy's pure anti-bacterial soap with excellent skin cleaning and cleansing properties is suitable and recommended for the whole family protection. With Lifebuoy's anti-bacterial soap your family is given the extra protection, feel the security and face day to day life confident that germs are kept at bay for a healthier outlook. Today, 1.6 billion people trust Lifebuoy to provide that extra protection against germs for them and their family. Put your trust in Lifebuoy today - guard your family against germs. Lifebuoy, the guarantee of protection when you are threatened.
About Media Prima
Media Prima Berhad (“Media Prima” or “The Group”) is the leading fully-integrated media company in Malaysia.
With a complete repertoire of media-related businesses including in Television, Print, Radio, Out-of-Home, as well as Content and Digital Media, Media Prima, which is listed on the Main Board of Bursa Malaysia, is also one of Malaysia’s Top 100 largest listed companies by revenue.
In addition to having equity interests in Malaysia’s leading free-to-air television stations namely TV3, 8TV, ntv7 and TV9, the Group also owns more than 98 percent of The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher with three national newspapers; New Straits Times, BH and Harian Metro.
Through its digital media subsidiary, Media Prima Digital embraces technical innovation, digital solutions and creative strategies. It offers a holistic digital consultancy which encompasses creative solutions, diversified platform services and e-commerce expertise. Media Prima Labs meanwhile, is a unit under Media Prima Digital to further extend the Group’s unique intellectual properties into the expanse of tech innovation and games.
tonton is Malaysia’s #1 video streaming portal offering FREE, advertising supported content (AVOD) with over 5.6 million registered users and a growth of 22,000 registrants on a weekly basis. Its vision is to be the #1 SVOD and home of best content for Malaysians whereas its mission is to be the no. 1 online video site, a must have service for every Malaysian and Malaysian home, to be available everywhere and to prevent piracy.
Meanwhile, Media Prima CJ O Shopping Sdn. Bhd. is a media commerce company, which operates home shopping business in Malaysia called CJ WOW SHOP through various platforms such as television, electronics commerce and mobile commerce.
In Radio, the Group is represented by four very popular radio stations namely Fly FM, Hot FM, one FM and Kool FM. Media Prima is also a market leader in Out-of-Home Advertising, represented by Big Tree Outdoor Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd., Gotcha and UPD Sdn. Bhd.
The Group also owns a content creation subsidiary, Primeworks Studios Sdn Bhd. It is today Malaysia's largest production company, producing TV content and feature films since 1984 and 1994 respectively.
