Cup your hand over your nose and mouth and gently breath out, then sniff. Do you catch a whiff of bad breath?
You
are not alone as a recent study of Malaysian dental students found that
one in every two suffer from clinical oral malodour or bad breath1.
Worldwide figures indicate that from 22 percent to 50 percent of the
global population suffer from moderate bad breath2. Bad breath can have
social and psychological effects on suffers including low
self-confidence and low self-esteem, and it should be taken seriously3.
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| Limkokwing University of Creative Technology and Guardian Malaysia teams before the event. |
However most of us do not talk about bad breath choosing
to isolate ourselves from others, or keep away from those with bad
breath instead.
This is why Guardian Malaysia, the
largest health, beauty and personal care chain in Malaysia, with more
than 400 stores nationwide is working with Limkokwing University of
Creative Technology on a creative youth empowerment campaign, Fresh
Breath for Malaysia, in conjunction with the introduction of Guardian’s
new mouthwash range.
 |
| (From Right) Ms Michelle Yeap, Guardian Malaysia Group Health & Beauty Product Manager at the Fresh Breath for Malaysia campaign leading the Guardian Malaysia team. |
The campaign’s goal is to empower
Limkokwing students to creatively interpret the theme of Fresh Breath
for Malaysia as a showcase of positive energy towards the nation
while encouraging better oral hygiene through visual expression and
multimedia. A total of RM14,000 in cash prizes will be awarded to the
top ten students across two categories.
To kick-off the campaign
more than 200 students from Limkokwing University took a brief on
Guardian Malaysia, the Fresh Mouth 6 Action mouth wash range and oral
care challenges in Malaysia from representatives from Guardian Malaysia,
helping them gain useful industry experience.
They will
submit their entries by September 13, 2018. Shortlisted finalists will
share the rationale for their work before more than 500 of their peers
before online voting begins, and the winners are determined.
 |
| Guardian Fresh Mouth 6 Action Mouthwash – Cool Mint, Tea Leaf and Peppermint. |
The
Guardian Fresh Mouth 6 Actions Mouth Wash reduces dental plaque,
prevents cavities, strengthens teeth, freshens breath, promotes
healthier gums and restores mineral to enamel while killing 99.9% of
germs. There are three variants of Cool Mint, Peppermint and Tea Leaf.
When
used as part of a complete oral care routine of twice daily brushing,
flossing and with a good diet, mouthwashes may offer additional benefit
in terms of reducing bad breath and cavities4.
Guardian
Malaysia, Group Health & Beauty Product Manager, Ms Michelle Yeap
briefed the students on the company, products and the theme of Fresh
Breath for Malaysia.
“We created this campaign in
collaboration with Limkokwing to empower youth to give their own
perspective on real world issues. We hope that the students will use
this platform to start a conversation on oral care, specifically the
problem associated with bad breath, and offer creative and positive
insights on how to overcome a condition that affects up to 50% of the
population. We’re confident that they have what it takes to create a
Fresh Breath for Malaysia and to showcase the Guardian Fresh Mouth 6
Actions mouthwash range,” said Ms Yeap, a Limkokwing alumna.
Limkokwing
University’s Industry Empowerment Senior Vice President, Datuk Raja
Aznil Raja Hisham explained that the university and its students are
uniquely suited to give a different perspective to the Fresh Breath for
Malaysia campaign.
“Our Cyberjaya campus hosts students
from 160 countries. The multicultural milieu on campus gives rise to
work that has a depth and breadth of creative global thinking and
implementation. Our students can approach this interesting campaign as
Malaysians with deep insight into their own nation and the quirks of its
people, or they can view it from the perspective of different cultures
and practices. What our students gain from this collaborative campaign
with Guardian Malaysia is industry exposure that prepares them for their
future careers,” Datuk Raja Azil explained.
Limkokwing
University is a multicultural learning institution that provides
students with industry exposure. Students gain industry insights and
professional networking opportunities giving them the extra edge needed
to succeed in a globalised environment.
Shortlisted
entries will be uploaded to the Guardian Malaysia and Limkokwing
Facebook fanpages for online voting in late September 2018.
Pricing and Availability
The
Guardian Fresh Mouth 6 Actions Mouth Wash range is available at all
Guardian outlets nationwide, and through the Guardian e-store at
www.guardian.com.my in three variants of Cool Mint, Peppermint and Tea
Leaf in 250ml at RM9.33, 750ml at RM16.88, or pack of 2 of 750ml at
RM24.43.
About Guardian Malaysia
From
a 200-sqft pharmaceutical retail outlet catering to the expatriate
community to emerging as the leading Pharmacy, Health and Beauty retail
chain in Malaysia, Guardian now operates a chain of over 400 stores,
providing unrivalled variety of Pharmaceutical, Health and Beauty
products to more than 2.5 million Malaysian customers a month, across
the country.
Guardian’s commitment to its customers’
needs is also reflected in a dedicated team of pharmacists, who impart
professional advice and consultation to customers. Committed to strong
corporate governance, which upholds responsible and ethical dispensing
at all times.
Guardian is also an advocate of corporate
philanthropy and believes in giving back to the community. Guardian
celebrates four decades of success by making a pledge to contribute
to
worthy causes by getting involved in the efforts that help to provide
and promote the care, development and well-being of the local
communities and supporting programs that are dedicated towards those in
need namely, women and children.
About Dairy Farm
Dairy
Farm is a leading pan-Asian retailer. At 30th June 2014, the Group and
its associates and joint ventures operated over 5,800 outlets and
employed over 100,000 people. It had total annual sales in 2013
exceeding US$12 billion.
The Group operates under a number of well-known brands across four divisions. The principal brands are:
Food
*
Supermarkets – Wellcome in Hong Kong, Taiwan and the Philippines, Cold
Storage in Singapore and Malaysia, Giant in Malaysia, Indonesia,
Singapore and Brunei, Hero in Indonesia;
* Hypermarkets – Giant in Malaysia, Indonesia, Singapore, Brunei and Vietnam;
* Convenience stores – 7-Eleven in Hong Kong, Singapore, Southern China and Macau;
Health and Beauty
* Mannings in Greater China and Guardian in the rest of Asia;
Home Furnishings
* IKEA in Hong Kong, Taiwan and Indonesia; and
Restaurants
* Maxim’s in Hong Kong, mainland China and Vietnam.
Dairy
Farm International Holdings Limited is incorporated in Bermuda and has a
standard listing on the London Stock Exchange as its primary listing,
with secondary listings in Bermuda and Singapore. The Group’s
businesses are managed from Hong Kong by Dairy Farm Management Services
Limited through its regional offices. Dairy Farm is a member of the
Jardine Matheson Group.
About Limkokwing University of Creative Technology
Limkokwing
University of Creative Technology is a private international university
with a presence across Africa, Europe and Asia. With its main campus
in Malaysia, the university has 14 other campuses in Botswana, Cambodia,
China, Indonesia, Lesotho, Maldives, Sierra Leone, Sri Lanka,
Swaziland and the United Kingdom. Founded in 1991 by Tan Sri Dato' Sri
Paduka Dr Lim Kok Wing, the Limkokwing network of campuses now support a
total enrolment of more than 30,000 students from more than 165
countries, making it the world's most globalized university.
