Wednesday, September 17, 2014

The Media Launch of Malaysia International Gourmet Festival(MIGF)

The Media Launch for the
Sunway Pyramid Blue Concourse
Friday, 12th September 2014

“Red Hot Chefs”
The 14th Malaysia International Gourmet Festival was made official in a Media Launch at Sunway Pyramid Shopping Mall on Friday, 12th September 2014.

It was officiated by YAM Tunku Laxamana Negeri Sembilan, Tunku Naquiyuddin Tuanku Ja’afar, who is also Royal Patron of the Festival. The event kicked off with a speech by the Organising Chairman Dato’ Steve Day , before the screening of the MIGF television commercial and finally a runway entrance by the chefs of the Festival, in line with the theme “Red Hot Chefs!” 

Red Hot Chefs in Catwalk

The launch gambit was followed by the “Revealing of the Festival Billboard” and “Review of the Festival Dishes”. The whole event which garnered curious shoppers was also attended by Festival Advisory Committee members, restaurant owners, members of the media, online food writers and Festival Sponsors – Y. Brs.Dr.Junaida LeeAbdullah, the Deputy Secretary General for the Ministry ofTourismand Culture, Mr. Johnny KhooGeneral Manager, Sales & Marketing of Fujifilm, Ms Loo Hoey Theen, Senior Manager, Marketing of Sunway Pyramid Shopping Mall and Ms Elynn Chuah, Assistant Brand Manager of Kronenbourg, Carlsberg Malaysia. 

Y. Brs.Dr.Junaida LeeAbdullah, Deputy Secretary General for the Ministry ofTourismand Culture, Royal Patron Tunku Naquiyuddin Tuanku Ja’afar and Organising Chairman Dato’ Steve Day 

Festival Sponsors (From Left to Right) Ms Elynn Chuah, Assistant Brand Manager of Kronenbourg, Carlsberg Malaysia, Y. Brs.Dr.Junaida LeeAbdullah, Deputy Secretary General for the Ministry ofTourismand CultureRoyal Patron Tunku Naquiyuddin Tuanku Ja’afarOrganising Chairman Dato’ Steve DayMr. Johnny Khoo, General Manager, Sales & Marketing of Fujifilm and Ms Loo Hoey Theen, Senior Manager, Marketing of Sunway Pyramid Shopping Mall. 

The media launch concluded with a Q&A session with the Organising Chairman, Royal Patron and Festival Sponsors - Ministry of Tourism and Culture.

Check out instagram sherrygo for insta video and some yummy food I posted in it. 

Taste MIGF – The Preview Event for the Malaysia International Gourmet Festival 
Taste MIGF takes place from 26th to 28th of September 2014 at the Sunway Pyramid Convention Centre. From 11am to 10pm on Saturday, 27th and Sunday, 28th September, food lovers can partake in a Super Gourmet Safari in one spectacular and specially created location – The Theatre of Cuisines. Here they can buy Gourmet Dollars to exchange for bite sized samples from the Festival restaurants.   
From 11am to 4 pm on Friday 26th September and from 11am to 10 pm on the weekend of 27th and 28th September, visitors can also shop at the Epicure International Gourmet Village, attend Master Chefs’ cooking classes and enjoy wine appreciation talks and other culinary happenings.  
A new inclusion this year is the LuxuryPlus Showcase which displays high end properties and investment opportunities among others and provide those present with the opportunity to hear from the industry’s best. Opening hours are as per the Epicure International Gourmet Village. 

Enjoy a Super Gourmet Safari! 
In the specially created “Theatre of Cuisines”, where the Festival restaurants are showcased, visitors can buy “Gourmet Dollars” and enjoy a “Super Gourmet Safari” sampling creations from Malaysia's leading chefs as they serve up tasting portions from their Festival Menus. These special portions are big enough to exhibit the creativity of the Festival chefs but small enough to allow tasting as many dishes from as many restaurants as possible. Live music and cooking demonstrations take place, providing a fiesta-like atmosphere for all visitors.  
The Theatre of Cuisines will open to the public for a fabulous gourmet weekend from 11.00am to 10.00pm on Saturday 27th and Sunday 28th September.  

Get your Gourmet Dollars First! 
To go on your Super Gourmet Safari, you will need Gourmet Dollars that have been created with the benefit of diners in mind. They help to minimise queues and delays for people waiting for their change. Gourmet Dollars will be available for purchase on the day of the event itself; however, you can avoid valuable time on that day and enjoy a 5% discount if you pre-purchase Gourmet Dollars at 

Shop At The Epicure International Gourmet Village! 
TasteMIGF will also feature an “Epicure International Gourmet Village”, situated right next to the Theatre of Cuisines. Here, more than 80 purveyors of the finest gourmet food, wines, cigars, and much more, offer their wares in a festive, bazaar-like atmosphere.  
The Epicure International Gourmet Village will open to the public from 11.00am to 4.00pm on Friday 26th September and again from 11.00am to 10.00pm on Saturday 27th and Sunday 28th September.  
Enjoy Epicure Lifestyle Workshops! 
This is a unique opportunity to get to know the Festival Master Chefs as they share their culinary secrets. There will also be wine appreciation, mixology classes and many other activities throughout the 2-day weekend. The line-up is still being arranged, however to pre-register early to book your seats, please log on to 
Cooking Classes and Workshops will be conducted on Saturday 27th and Sunday 28th September from 1pm until 8.30pm. The full schedule of classes and workshops will be available at . 

Mark these dates down on your calendar. 

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