Friday, May 23, 2014

Garnier Men Champion in Men's Skincare Media Launch

Garnier Men Champion in Men's Skincare Media launch today at Grand ballroom in Aloft Hotel. Garnier Men, the No.1 Selling brand* in men's skincare asserts that its insight into Malaysian men's skincare needs helped to build the brand to its champion market position today.

Above is Christina Low, Marketing Director, Garnier Malaysia

 According to Low, Malaysia was the first market in the world to introduce Garnier Men with a full range of skincare products selling formulated for men. "Garnier Men was first introduced to Malaysian men in 2010; and since then, we have seen steadily leading the men's skincare category with healthy year-on-year growth," she said.

 Above is Gernier Men by Farhana Nasir explanation of men's skin care concerns. She is Senior Product Manager of Garnier Men Malaysia.

Based on a study conducted by L'Oreal Malaysia on Malaysian men in 2012**, Malaysian men averagely spend less than 20 minutes on grooming themselves in a day. In general, Malaysian men groom to look and feel good for themselves. The study reported that 56% of men ranked confidence as their top motivation; 52% groom to stay clean and hygiene; and 39% generally groom to look good and be more professional for work reasons. Majority of men 86% who use grooming products, purchase it themselves.

Garnier Men's philosophy of 'Take Care', today's men understand the importance of taking good care of their skin and appearance to be self-confidence, professional or at least courteous.

Men's bigger concerns with 8 out of 10 (or 79%) citing oily skin as the key concern. As such, it is no surprise that Garnier Men's Turbolight Oil Control range of cleansers has been the best selling in the market*.

Above is Aiman Hakim with the speaker of the day. He is 182cm tall.

Aiman Hakim bin Ridza Abdoh, born in January 17, 1989 is a Malaysian actor and a singer fondly known as Aiman Hakim Ridza. Aiman comes from a family of mixed Malay-Arab parentage, where he is the third of four siblings. He is born in Johor and later moved to Penang in 1994 before settling in Kuala Lumpur. 

Aiman had a brief career in foodball before he entered the entertainment industry. He represented Malaysia in the Under 17 Youth World Cup (FIFA) in Tokyo, Japan and the Malaysian National Football Squad Under-18.

Aiman took part in the talent competition Mentor 5 in 2011 and he made it through to the fourth round. In the same year, he shot to fame in his first drama, where he played Amir in Vanilla Coklat. He then continued to act in a few television series and a telemovie drama. As the first milestone in his acting career, Aiman Hakin bagged the Most Popular Male New Artist award at the 26th Bintang Popular Berita Harian Awards in 2012.

At 25, Aiman believes that knowledge and skill help him build his career. The athlete-turned-singer-and-actor never fails to challenge himself at what he does; he wants to gain more skills in acting before venturing into movie and even theatre. As the new ambassador for Garnier Men, Aiman is not afraid to admit that he loves skin care products and takes pride in taking good care of his skin. 

Garnier Men TurboLight Oil Control Icy Scrub is an anti-blackheads skin lightening scrub for men who want to take control of their oily skin. This product is retail price of RM15.50 for 100ML and RM7.90 for 50ML. 
For a complete skincare regime, the Icy Scrub can be accompanied by these Garnier Men TurboLight Oil Control products: Cooling Foam (RRP: RM7.90 for 50ML and RM14.90 for 100ML)
Charcoal Black Foam (RP: RM8.50 for 50ML and RM15.90 for 100ML);
All in 1 Brightening Moisturiser (RRP: RM10.90 for 20ML and RM21.90 for 40ML) and
Ice Matte Gel (RPP: RM24.90 for 50ML).

Garnier Men provides Malaysian men with a variety of choices to address their skin concerns. Products are available at hypermarkets, supermarkets, pharmacies and even convenient stores nationwide.

Don't forget to join the Garnier Men's "Take Control & Win" contest and stand a chance to win a total of over RM20,000 worth of prizes! Just buy any Garnier Men product, answer a fun soccer quiz, complete a slogan in less than 20 words and attach proof of purchase to join. Prizes include SONY playstation 4, 47" Sony Bravia TV and EA FIFA 2014 Game. Contest opened til 30 June and entry forms are avaialble at retail outlets nationwide.

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